The success of most online businesses depend on their online marketing strategy. An effective marketing plan can convert your coffee enthusiasts to loyal, repeat customers, increase your readership by millions, and create viral coffee content that spreads across the web. The best way for your coffee business to succeed in the online world is to create a strong web presence.
Start building your online reputation by developing a plan of attack. Shooting too many darts around the web will not give you the results you desire, and end up wasting a lot of time. Therefore, before you even begin implementing some of our strategies, sit down and write a list of your long and short term goals. Additionally, paint a picture of your ideal audience and how you want to address and help them.
Now that you have developed a basic plan for your online presence, here are some strategies to help improve it:
Be an Observer
Read your customers’ comments: observe their concerns and interest levels, especially those of your core audience. Additionally, read your competitors’ customers’ comments, and note the content that they produce for them. Brainstorm ways to address their concerns with your product or services, and the type of content to produce for them.
Develop a Content Strategy
Create an editorial calendar to decide when to post what content. Next, start developing consistency by sticking to your deadlines. Make sure the content that you post helps establish you as an expert in your niche. Remember, quality over quantity: don’t post a bunch of articles a day just to increase your Google ranking. Post well thought out, researched, and edited pieces a few times a day or week.
Diversify your content. Create a multilayered experience for your customer with blog posts, podcasts, videos, etc. Aim to have at least two different ways of presenting your content to your customers. For example, a blog post can quickly become a video if you have a graphic component and an engaging narration.
Create a Website
The most important step in creating a web presence is having an optimized website. Review some of your competitors’ websites for ideas. Then learn everything possible about marketing your website. Learn as much as you can about the subject, through courses and books. Also consider hiring a marketing expert to help you develop a website that gets faster results.
If you’re working with a small budget, look into getting discounts on some features. NameCheap allows you to buy domain names at as low as $10 a year. The website also offers discounts via Groupon, which can end up saving you anywhere from 10 percent to 80 percent off a total NameCheap purchase. Save even more by knowing the best web hosting site to use.
The number one priority when creating your site is to ensure that it caters to your customers foremost. Keep them in mind whenever you create content.
Build Your Community
Create a page on all major social media platforms (Linkedin, Twitter, Facebook, Pinterest, Youtube, and etc.). However, only focus on building an audience on two or three of them. This really lets you put effort into interacting, posting, and experimenting with content.
Try to implement the 80/20 rule by posting 80 percent of other people’s content, and 20 percent of your own. This gives you a little more credibility and authority. If you post only your content, it makes your site seem spammy and inauthentic.
Find an online or in person community to help you build and establish relationships. Do not use these communities to promote your work, instead use them to build connections. As a result, they will naturally want to read your work.
Ask customers to submit reviews of your coffee company. The more your name gets talked about, the better your online presence become.
All these steps will help you establish a stronger online footprint, but they won’t happen overnight. Be patient and carry on until you reach your goals. It may take weeks, months, and even years to really become an authority in the coffee industry but it will be worth the effort.